![]() Additionally, a whopping 92 percent of parents who turned to toys that help support their children’s social and emotional learning during the pandemic say they are continuing to do so. parents appreciate that today’s toys are more progressive and diverse than when they were kids, and 68 percent expressed interest in purchasing toys that expose their children to diversity and teach inclusion. Purpose-Driven Play Seventy-three percent of U.S. Examples: Bill Nye’s VR Science Kit (Abacus Brands) Cody Block (QUBS) Disney Kingdomania (Funko) Magic Mixies Magical Crystal Ball (Moose Toys) Mario Kart™ 24V Ride-On Racer (Jakks Pacific) Play-Doh Ultimate Ice Cream Truck Playset (Hasbro) Twister Splash (WowWee) This trend also encourages hands-on play and skill-building. This holiday, look out for screen-free toys that allow kids to customize their play experiences, playthings that bring digital worlds to life, and ones that super-size and innovate classic play for the whole family. While today’s kids are growing up as digital natives, their parents care about the memories their children are making in the real world. The following is a summary of the top Holiday 2022 trends and toys as determined by Toy Association:Īll About the Experience After two years of living through a pandemic, today’s consumers are more driven by the experiences they have than ever. In dozens of late summer and early fall meetings, companies of all sizes showcased diversity in dolls and action figures, must-have collectibles, addictive fidget toys, tech-infused toys, STEM/STEAM products, arts & crafts, and more, giving the team insight into developing and emerging trends in the toy and play space. The Toy Association trends team previewed hundreds of products that will be hitting shelves this holiday season to determine what will be topping wish lists, taking into account how the 2022 toy trends announced by the team earlier this year have evolved. “Our research shows families are turning to play to destress, make memories, and have fun: In fact, 67 percent of parents in our survey said they spend more time playing with their kids now than they did before the pandemic, and 54 percent said they specifically seek out toys that will enable them to make new memories with their children.” “While reports indicate that consumers have lower confidence to spend due to inflation, toys historically have proven to be recession resistant because of their affordability and families’ desire to make sure kids experience the wonder of play through toys and games,” said Adrienne Appell, executive vice president of marketing communications at The Toy Association. ![]() parents’ attitudes about toys, play, and what is really driving their toy purchases. The trends are backed by extensive product research and tracking by The Toy Association trends team throughout the year, as well as a OnePoll survey commissioned by the Association which gauged 2,000 U.S. The Toy Association trends team announced the top toy trends of the 2022 holiday season - from toys that immerse families in magical play experiences away from their devices, to purpose-driven play that introduces children to diversity, environmental causes, and social issues.
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